Location Based Services

Location based services are a rapidly growing component of traveller information services. Such services, made possible by the proliferation of mobile devices containing GPS receivers and 3 axis accelerometers enable easier journey planning and other information to be provided in the immediate vicinity of the user.

There are many types of location based services:

• journey planning
• real-time information
• Where’s My Nearest’ transport services
• eCommerce
• truck park search and reservation
• tourist information
• location-based marketing services

These and other services are constantly evolving. The more data that is made available to developers, the more opportunities there are for value added services. Critical to their successful growth - is the reliable delivery of data and confidence in its security and the security of mobile payments.