Road Network Operations
& Intelligent Transport Systems
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Tourism Information

Location-based tourist information is closely aligned to location-based marking and public transport and many apps provide a mixture of location-based services.

Location-based apps provide a mechanism to advise tourists of:

  • points of interest
  • retail outlets
  • public transport services
  • commercial services
  • hotels & restaurants in close proximity to their current location or selected destination

An example of a mobile application providing tourist information is the UK's Visit Brighton which provides:

  • business listings
  • attractions, venues and things
  • filters to enable you to search for specific types of listing
  • ‘Live’ event listings presenting current, time limited events
  • mini-guides to specific aspects of Brighton & Hove
  • links to themed walking tour podcasts
  • ‘Essentials’ information including travel, Post Offices, hospitals etc
  • pre-set themed motoring Itineraries
  • mapping of the local area presenting the above venues and listings

It is desirable for common design elements to be shared between the public transport and city/regional wayfinding systems and tourist information applications. Effective tourist information needs to be well targeted at the likely user - and this should influence the look and feel of the applications as well as the language used and information presented.

From a technical perspective, the critical requirements areto ensure that all data elements are correctly geo-refererenced, up to date, correctly attributed and rigorously reviewed prior to publication.

Marketing and tourist information is likely to contain advertising content - which offers the opportunity of revenue streams, but may raise regulatory issues depending on the funding source for the location-based service.

Reference sources

No reference sources found.